Reputation is something which will mold over time and it needs to be practiced with care. Not only the reputation is needed in a person but it is also very much needed for the brands while having the issues online. There are many benefits which an organization can have while maintaining a reputation online. The companies are nowadays opting for social media monitoring insurance which is proving very good to them. But what are the things that are helping the companies by maintaining a good social image? We are going to mention some of the things here.
Having trust in the company will go a long run for them. It is seen that the consumers are attracted to the brands which are recommended by their friends. Also, they look for the consumer’s opinions which are mentioned on the site rather than being by paid advertisement. So when a company is focussing on replying on comments which may be good or bad, they are establishing the trust in the mind of the customer. A consumer who trusts your brand is more loyal to you. So maintaining a good online reputation will help in gaining the trust of the consumers.
Equally helpful in recruitment
Review on the social media not only helps in getting the good amount of customers but it is also very beneficial in attracting the quality employee for the organization which is going to maintain the reputation of the company. The reviews help the employee to look for a good company. An employee would want to work with the company who will have the same core value and have good respect for their work. If they have a good reputation online, it is more helpful for the employees as well to trust the company. This will work both ways for the company.
There are various facts and figures which support this argument and why the idea of reputation management insurance is helpful.
- There are 90% of consumers that say positive reviews have influenced the decisions which are made by them during purchase.
- In a trusted study, it is being shown that online search is the most trusted source of information. This gives information about people and companies for 65% of internet users.
- There are 86% of consumers who use the internet for research before having a decision while purchasing.
- Also, 79% of consumers are there who give equal weight to both online reviews and personal recommendations.
- Not only this, but 58% of Fortune 500 executives also believes reputation management. They suggest that it should be a core part of every organization. This helps in marketing and branding strategy which will help the company overall.
- The number raised to 84% of marketers also believe that building trust is one of the best marketing campaigns which will benefit an organization.
So, these points are self-explanatory why more and more organizations are shifting towards reputation strategy insurance. So if you are part of an organization and want to make a good fortune for it, then a good suggestion would be to have this strategy n your company. The results will be in front of you soon.