Wednesday, 17 Jul 2019
Business

Why Your Reception Area Is Empty (And How To Fix It)

Your business’s reception area is the first point of contact for clients and customers. It should immediately tell visitors who you are, what you are about, and it should make a positive impression. This is why the most successful organizations today invest a lot of money in their reception area. If your reception area is lacking visitors, the items listed below may be the reason.

Your Reception Area Is Not Memorable

In order to gain traction in your industry, you must set yourself apart from the competition. While there are a number of ways to do this, your reception area is one of the most effective ways for you to differentiate yourself.

If your reception area is bland and generic, visitors will not remember visiting your office. If it is exciting and speaks to your brand, however, visitors will remember being there. In turn, that impact will increase the chance of them remembering your brand name and your location.

How to fix it: Being unique and adding elements that speak to your brand are what will turn your reception area into a memorable space. Work with a designer to come up with ideas on how colours, textures, fixtures, and furniture can transform your space.

Your Reception Area Is Uncomfortable

Having friendly staff manning the front desk is one way to make sure that your visitors remain comfortable. Another way to make them comfortable is to ensure that their needs are being met while they are in that space.

How to fix it: Your reception area should also be accommodating to your visitors. This means:

  • Having ample comfortable seating available to your visitors
  • Providing desks and/or side tables
  • Having entertainment available to visitors, such as books, magazines, televisions, free Wi-Fi, etc.
  • Providing refreshments, such as water coolers with disposable cups, coffee makers, etc.

Depending on the industry you are in, you may want to explore adding items that will make your visitors feel more at ease. For example, hand sanitizer, face masks, and massage chairs are all items that can improve the comfort as well as the health of patients who are waiting to see a doctor.

You Have Ineffective or Inconsistent Systems in Place

Your reception area is a central hub where information is received and distributed. If ineffective IT and Telecom solutions are being used by your company, you are bound to lose customers. This is because ineffective IT solutions:

  • Result in lack of customer follow-up
  • Cause poor or lack of team cohesion, meaning your customer receives inferior care and attention
  • Reduced customer service and poor response times

How to fix it: Companies such as Saracen Interiors cater for your office refurbishment in London by not only completely redesigning your reception area and office space. These companies realise that reliable IT and Telecom solutions are key in order to maintain business continuity and for an organization to be a success. If you need to update your IT and Telecoms, contact an office refurbishment company to explore your options.

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